integrated

Case Studies: BENCRAFT HATS

Challenge
Bencraft hats is a 2nd generation New York City retailer that began mailing catalogs locally over 5 years ago. With a line of exclusive niche products this client's goal was to expand its business beyond it's local roots, but find a way to do so economically with maximum impact but limited budget to minimize financial risk.

Solution
The Cosmos team offered a complete array of resources and creative insights by designing a program that gave the client a creative brand upgrade, e-commerce and web marketing strategy coupled with quickly-produced, printed and mailed catalogs that worked hand in hand with the e-commerce website and promotional strategy.

Results
Cosmos delivered dramatic results in the first year of the program, by contributing to a 20% increase in revenue to vs. year ago. Five years later, the client continues to benefit from Cosmos' recommendations for increased search marketing and catalog mailing. The results have consistently increased sales vs year ago.

What our Customers Say About Our Integrated Support
"Cosmos has been designing, printing and mailing my catalog for years with great success. However, when they built my website and introduced me to search engine marketing and integrated all of my promotional efforts thats when my company starting to grow. Over the last 3 years because of Cosmos catalog marketing support I have experienced over 10% growth year after year. I would strongly recommend Cosmos to any catalog marketer.
— Owner, Bencraft Hats